Clarifying messy problems
into shipped outcomes.
Strategy and ops support for founders who need the decision made and the work shipped.
The messy problems worth solving rarely get easier by waiting.
Founders call me when something is too important to ignore and too messy to delegate.
I find the real shape of the problem, weigh the trade-offs, and then execute the roadmap.
“James has the rare mix of strategic depth, emotional intelligence, and sincere curiosity.
The kind of person who helps you unlock your own thinking.”
David, Founder
1
Clarify
We find the real shape of the problem, name your trade-offs and spot the levers available. You leave with a clearer head and a sharp decision.
We know the direction, now we plan the route. We agree on outcomes, I prioritise tasks, and match to available resources. An action plan, not a deck.
Roadmap
I shift gears and deliver. Leading the project, running the workstream, or shipping the system, with your team in the loop.
Execute
Why me?
Venture builder.
Took a business from stealth to £1m revenue in six months, building the ops backbone.
I've spent 5 years in VC-backed startups driving strategy, ops, product, finance, sales, and AI.
AI & Automation.
I take manual processes, map them, and replace them with an automated, AI-assisted process built to scale.
Previously cut time to pitch and costs by 90% by building AI-assisted sales tool.
An investor’s lens.
Founders tell me they leave our conversations feeling clearer and more energised.
I combine years of strategy and operational experience with a unique gift of asking the right questions to get to the heart of the matter.
"James led the development of our commercial models, pressure-testing assumptions across user behaviour, revenue mechanics, and growth strategy.
His ability to move between financial rigour and product insight made him invaluable throughout our early stages."
BRIAN
Founder
“One of those rare operators who can switch seamlessly between strategy and execution.
What makes James stand out is his range and his ability to turn messy problems into outcomes that stick.”
Sebastian
COO
"James was great to work with.
He provided creative thinking, in-depth research and financial modelling, a rare mix.
Most importantly, he got things done.”
Cally
Founder
What clients say
Ways to work together
I help founders find the real shape of the problem, weigh the trade-offs, and then execute the roadmap. Founders call me when something is too important to ignore and too messy to delegate.